There are many things to consider, but I just want to bring up some three things that really are a must in making the decision in a content writer.
The first thing is, you need to like what the content writer writes.
Look at the style of the writing. Would it be something that you would like to represent you as a person? Is it couched in the language you might conceivably want for your own posting? If it isn’t, then that’s the first sign they’re not right for you.
And you know what?
It’s OK for a content writer to not be for you. They are all individuals and want to write for people in the style that suits them best. And nobody will be offended if you don’t like their particular style. So please don’t let that worry you.
The second thing is, you need to be sure the content writer is aligned with your values.
What do you hold to be the most important thing in your business? Is that the kind of thing they would subscribe to as well? Can you see something that tells you their values? You see, if your values are not aligned with each other, then you could find it very difficult to get the right emphasis you would love in your writing. Your values need to be portrayed in the copy you produce.
And finally, the best thing to do is to have a conversation with your potential content writers.
This is REALLY important because it is in this communication that you and they discover if you can actually work together. There are differences in character that you find you can and can’t work with. And it gives them the opportunity to discover if they can work with you, too.
So here are three things that I would advise you to take notice of if you are wanting to work with a content writer and for them to provide either a one-off piece or continue to write your copy for the future.